I M
WINES (CROYDON) LTD
In a few I dle M oments with a friend in a
wine bar, David Russell dreamed up the name of his new venture – I M something
or other….! However, it took a
discussion in an Indian restaurant in 1981 to move things forward. David told the restaurateur that his wine
was not very good and the restaurateur said, “OK, if you can do better …”. So was born IM Wines (now standing for
International Marketing).
David used all his knowledge acquired in the hotel industry to source
wines and sell them through his new company.
Wife Helen was at the helm, whilst David continued his “day job”.
Having recognised a gap in the market for a composite range of products
to restaurants, ensured that more and more customers came on board.
The spread included Indian, Chinese, Thai and many other food based
outlets.
By 1991 the business had grown to £¾ million and David gave up the day
job. Now IM Wines have become a truly
composite wholesaler covering all sections of the licensed trade, turning over £4
million. Still experts in ethnic beers,
growth now encompasses everything from fine wine to cask ale.
I.M.Wines (Croydon) Limited
Vulcan Business Centre
Unit 9, Vulcan Way
New Addington,
Croydon CR0 9UG
Telephone: 01689 841800
Facsimile 01689 845877
e-mail: IMWINES@compuserve.com