Wines from almost every corner of the globe find their way to the Coventry, Gloucester and Bristol warehouses of Bablake Wines, one of the UK's largest independent drinks' distributors. Chile, Mexico, Australia, New Zealand, South Africa, Argentina, Bulgaria, Cyprus and the USA are among the newer wine-producing countries favoured by this long-established drinks wholesaler and retailer, alongside the more traditional producers such as France and Italy.

Over 700 of the wines in Bablake's portfolio are on permanent display in it's newly refurbished cash & carry at the company's headquarters in Kingfield Road, Coventry, where local businesses and private customers alike can purchase everything from a single bottle of table wine to a case of fine Champagne.

The ever-increasing choice of wines is matched by an equally fast-growing array of traditional beers, canned and bottled beers, F.A.B.s and soft drinks, not to mention spirits and liqueurs. Against this background, Bablake Wines has concentrated its efforts on its strengths - offering quality products and service, a fast and flexible response to customer demands, and good value for money to customers large and small.

Bablake Wines' 'can do' approach dates back to 1929 when Ronald Vincent Wyles founded the company by converting one of his father's butcher's shops into an off-licence. After working at Coventry's Standard Motor Company during the Second World War, Vincent Wyles acquired more shops, making a total of seven, but these were eventually sold off so that the company could further develop its fast-growing wholesaling and cash & carry business.

Bablake Wines is truly a family business, with Vincent Wyles' two sons, younger daughter and son-in-law, having a combined service to the company of over 130 years. Older son and managing director, Martin, now heads the family team and the hundred-strong workforce, following his father's death in 1997. The Coventry-based company that started with just one off-licence now boasts three depots and a fleet of 16 lorries, enabling the company to serve hotels, restaurants, pubs and clubs throughout a wide geographical area - from Stoke in the north to Bridgwater and Taunton in the south, and from Wales in the west to Peterborough in the east.

Bablake's distribution team works closely with the Company's telesales personnel and fifteen-strong sales force to ensure that every customer is afforded the same first-class service, a commitment which has earned the company a "nothing is too much trouble" reputation.

This philosophy is also shown by Bablake's commitment to help their customers develop their businesses in other ways. For instance, the Company's professional graphic design team invest a great deal of time and effort in creating wine lists, menus and own labels, each designed to meet the customer's individual requirements.

Bablake Wines' greatest strength, however, is its 'brought up in the business' senior management team, whose knowledge, understanding and expertise is there to be drawn on by Bablake staff and customers alike.

Bablake House Kingfield Road Coventry CV1 4LD Tel: 024 7622 8272 Fax: 024 7655 0293

Bablake House Corolin Road Gloucester GL2 6DQ Tel: 01452 308800 Fax: 01452 300142

Parkway Trading Est St Werburghs Bristol BS2 9PG Tel: 0117 941 151 Fax: 1 0117 941 1611:

E-mail: mail@bablake-wines.co.uk

website: www.bablake-wines.co.uk

For more information, please contact Lesley Berrill at our Coventry depot.