NDD Cask Program

The preparation for the Cask Ale year starts in July for NDD.

Central Office produces a form allowing Suppliers to express an interest in being involved in our Cask Program for the next year.

The responses are consolidated in early September and Brewers actual sales by Promotional month are added to the responses and are distributed to the Cask Ale Committee in late September.

The Cask Committee discuss the cask market, indivudual beer sales and shortfalls in service and supply, before pulling together a proposal for the next year. This proposal is discussed by the Board, prior to a period of fine tuning, before Brewers are briefed in October.

After this process A4 / A3 Posters are produced along with a Beer Calendar for members to put into the trade. A limited PR campaign advises the trade of the Key Brewers for the next year.

NDD Cask Program Committee

(left to right top row)
Nick Middleton, Middleton Wholesale Ltd
Tony Eastwood, Small Beer Ltd
Tim Cooper, Dayla Ltd
(left to right bottom row)
Rupert Wyles, Bablake Wines
Steve Graham, NDD CEO